Intent is hardly relevant now, indeed. Re. heterosexist googles, yes, I do have to make that effort; but I have slash googles, and I have a conceptual space, a possibility, for someone being bisexual. I suspect that if you lack that - and much of the population doesn't have it even now - Hawkeye's queerness is easily overridden by the straightness he also displays, so that the complexity ("queer, bisexual, maybe fluid, not as simple as "gay"") is ignored because it seems impossible.

(I still had this one uploaded, and I have some more lurking in dusty corners of my hard drive.)